About Us

We help hair & beauty business owners reclaim their time, enabling them to pursue their passions and achieve work-life balance, while providing dedicated support through industry-specific Virtual Assistants & Experts.


About our founder

Hey there! I’m Tarnee, the founder of The Virtual Beauty Experts. As a former salon owner myself, I understand the challenges you face.

With over 12 years of experience in the beauty industry, running my own salon and home studio, I know firsthand how limited time can be when you’re a business owner. My mission is to support you in achieving a work-life balance and indulging in the things you genuinely love.

My journey began by starting my first business from home, offering waxing and massage services while studying beauty therapy. After graduating, I entered the spa industry, but my entrepreneurial spirit remained strong.

After a year in a day spa, I transitioned to working on a commission basis in a hair salon. During slow hours, I assisted the salon owner with social media management and administration tasks. During this time, I realised my passion for helping other salon owners.

For 12 years, I worked for different salon owners in diverse settings, honing my skills and gaining invaluable experience.

In 2018, I leapt and opened my salon in a small town, starting from scratch with zero client base. Through dedication and hard work, I rapidly grew my salon into the go-to destination for all beauty services. However, ongoing lockdowns forced me to establish my home studio. I soon realised the importance of achieving a work-life balance.

Through my journey as a business owner, I’ve learned valuable lessons about what to do and what not to do. Most importantly, I’ve discovered the power of asking for help.

My goal now is to support fellow business owners in achieving their goals while alleviating the pressure and overwhelm that often come with entrepreneurship.

Having someone by your side who can handle the areas that aren’t your passion or strength can make a world of difference for your business.


If you’re seeking a partner who truly comprehends the demands of being a business owner, possesses extensive experience in the hair and beauty industry, and shares your desire for work-life balance, I invite you to reach out to me. Let’s explore how I can provide further assistance tailored to your needs.