Hey there! I’m Tarnee, the founder of The Virtual Beauty Experts. As a former salon owner myself, I understand the challenges you face.
With over 14 years of experience in the beauty industry, running my own salon and home studio in a Regional town in Victoria, I know firsthand how limited time can be when you’re a business owner. My mission is to support you in achieving a work-life balance and indulging in the things you genuinely love.
My journey began by starting my first business from home, offering waxing and massage services while studying beauty therapy. After graduating, I entered the spa industry, but my entrepreneurial spirit remained strong.
After a year in a day spa, I transitioned to working on a commission basis in a hair and beauty salon. During slow hours, I assisted the salon owner with social media management and administration tasks. During this time, I realised how much I really loved all things social media and marketing, especially for salons.
For 12 years, I worked for different salon owners in diverse settings, honing my skills and gaining invaluable experience.
In 2018, I took a risk and opened my salon in a small town, starting from scratch with zero client base. Through dedication and hard work, I rapidly grew my salon into the go-to destination for all beauty services. However, ongoing lockdowns forced me to establish my home studio. I soon realised the importance of achieving a work-life balance.
Through my journey as a business owner, I’ve learned valuable lessons about what to do and what not to do. Most importantly, I’ve discovered the power of asking for help.
Supporting fellow business owners in achieving their goals while alleviating the pressure and overwhelm that often come with entrepreneurship.
Having someone by your side who can handle the areas that aren’t your passion or strength can make a world of difference for your business.
You’re overwhelmed by all the extra tasks you need to do to promote your business.
You’re too busy working in the salon and would like to get some time back to spend making an impact on your clients.
You don’t understand social media and want someone else to take control.
You’re tired of being in the salon all day, coming home to work on the computer, and wanting more time to spend with your family and friends, travelling and enjoying life outside the salon while still making an income.
With experience in the industry, my aim is to ensure a professional personable approach is (Add something here)
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I started The Virtual Beauty Experts to give salons the clarity and structure they’ve been missing. From content planning to full social media management, I create strategies that help you stand out locally and stay consistent online.
Because good marketing shouldn’t feel confusing, it should feel like a natural part of your business.
We Couldn’t Do It Without Them
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